Introduction to E-Business: Definition and Types
E-business, or electronic business, refers to the conduct of business transactions using the internet or other digital channels. It includes various types of electronic commerce (e-commerce), such as online shopping, digital marketing, and online banking, as well as other digital business activities like supply chain management and customer relationship management. One of the key advantages of e-business is its ability to reach a global audience and operate 24/7, providing customers with convenient access to products and services. However, e-business also faces challenges like security concerns and the need for reliable technology infrastructure. Benefits and Challenges of E-Business for Small and Medium Enterprises (SMEs) Small and medium-sized enterprises (SMEs) can benefit significantly from e-business, as it allows them to compete more effectively with larger companies and reach a broader customer base. By setting up an online store or creating a digital marketing campaign, SMEs ca...